Momentum ongoing optimisation

Momentum is our ongoing conversion rate optimisation (CRO) programme. 

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Why Momentum?

We have been offering conversion rate optimisation for some of the UK’s biggest attractions for over 5 years. In 2019, we decided to bring together our experience and knowledge, along with all of our favourite tools and services, to offer a structured, more formal CRO process.

Momentum will:

  • grow your business
  • check your, and our assumptions
  • push you to think differently

If we’re not testing, we’re guessing


How do we do it?

Our process is simple, but we’re always learning. Optimisation is an ongoing, day-in, day-out process:

  1. Objectives & analytics
    We’ll work closely with you to understand your business objectives and KPI’s. Then we’ll make sure that everything that needs to be tracked, is being tracked.
  2. Research & insights
    Using both qualitative and quantitative data, we’ll learn more about your audience; who they are, how (and why) they are using your website.
  3. Create hypotheses and testing plan
    Based on the data gathered in the previous stages, we’ll come up with solutions, and prioritize them, inline with your business needs.
  4. Test
    We’ll design, build and implement experiments. These will data driven and are always run for a minimum of 2 weeks.
  5. Analyse and repeat
    We always learn from tests, regardless of the result. The most important thing is to analyse the data, learn from it, then go again.