Websites for tourism and attractions

Semantic was formed in 1997 to bring a customer-first approach to website design and development.  We have built websites for tourism and attractions throughout the UK, Europe and around the world.

We've helped visitor attractions, zoos and museums to build their presence online, and helped optimise their sales funnels to maximise revenue online.

We now offer two great options for attraction websites, tradition bespoke project builds, or our new LOOP platform - a fast way to get your new attraction online, or level-up your existing capabilities.  Make sure you check out LOOP, as it's a whole new way to get up and running online, with all the features you need to have an awesome attraction website, without the upfront costs.

Giraffe at Marwell Zoo, an attraction website design client

Attractions website agency

Our team includes strategist, designers and developers, alongside the odd coaster-geek.  

We love working with exciting attraction brands to bring the experience to life online and are lucky to have worked with amazing brands including Silverstone Interactive Museum, Yorkshire Wildlife Park, Monopoly Lifesized, Chessington, The Dungeons, LEGOLAND Discovery Centers, The Blackpool Tower, Marwell Zoo and more.

Whether you've got big ambitions to grow online, or just need a hand optimising what you have, we can help.

Check out our case studies, see more of what we do, take a look at our testimonials, or see some of the sites we've helped with below.


Website for the Dungeons, a tourist attraction

"I have worked with the team from Semantic for more than 3 years for various brands. Very open-minded, constantly evolving attitude to improve our digital performance. A very hands-on mentality, easy to reach out to."

Jörg Bergmann - The Dungeons, April 2019

"I had the pleasure of working with Semantic for nearly 4 years before I moved roles and I have to say they were the best agency I've ever worked with. Nothing was ever too much trouble, they always delivered excellent work on very short timescales and were generally lovely guys!"

Stephanie Young, Chessington World of Adventures Resort, December 2018

"From the outset, we have found Semantics approach to web development to be of an exceptionally high standard. We now have a fully content managed, mobile-friendly web site. On a monthly basis, we are at least 20% up on visits to the website compared to the previous year. The ongoing support we have received has been impressive with short response times and high-quality advice. Overall, Semantic went well above what was asked of them and as a result, we have a website which is generating additional traffic, engaging visitors and far surpassing the results we expected."

James Ferns, Ironbridge Museums, July 2019

How can we help?

We've built up a lot of experience with attraction and leisure websites over 20+ years.  We aim to be true digital partners - previous problems that we've tackled include: 

  • new web build projects
  • optimising existing sites (SEO, speed, CMS upgrades) 
  • campaign development and tracking
  • using psychology and split testing to optimise customer journeys
  • hosting and infrastructure help

Our team always loves a challenge.  We can assess your site for free, and come back with recommendations and next steps.

If that would be useful, then just drop us a line, we'll be happy to help.

Book a free site audit 

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