AI reviews & AEO
Your guests are using ChatGPT, Claude, and Google's AI Overviews to decide where to spend their day. We audit and optimise your website so your attraction gets recommended - not overlooked.
Find out moreWebsites, SEO & AI Optimisation
We have a variety of services, audits and package options to help optimise your website to grow traffic, engagement or conversion rates.
SEO audits & ongoing support
We start with a clear-eyed technical audit to find what's holding your site back, then keep things moving with regular monitoring, reporting and recommendations.
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Performance optimisation
A slow website costs you bookings. For LOOP clients performance is built in from day one - fast load times, optimised images and clean code on scalable best-practice Microsoft Azure infrastructure as standard.
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User testing & feedback loops
We've been running user testing for attractions since 2010. We combine structured testing with in-built feedback tools - including LOOP's built-in survey capture and help centre monitoring - to keep insights flowing continuously.
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Analytics setup & review
You can't optimise what you can't measure. We fix broken GA4 setups, rebuild tag manager implementations, and make sure your data is being tracking in a compliant way as accurately as possible.
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Accessibility checks & improvements
An estimated 1 in 5 people in the UK live with a disability. We help attractions meet WCAG 2.1 AA standards - reducing legal risk, improving the guest experience, and building the semantic structure that AI tools favour.
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