We helped shift their marketing strategy away from print and onto trackable digital paid media campaigns.
Client: Since 2020
Berkeley Castle's history spans back over 900 years, with the central Keep of the Castle being completed in the 12th Century. Remarkably, the generations of the Berkeley family have lived in the Castle continuously since it was first built. They are the only English family still living in England that can trace their ancestors back to Saxon times!
The team at Berkeley Castle were keen to explore ways to make their marketing budget go further, particularly as a result of the pandemic. They'd traditionally relied on expensive print ads, banners and leaflet campaigns.
Our role was to suggest improvements in key areas:
- On site / off site SEO
- Website audits and ticketing journey review
- Ongoing paid media strategy and management
In 2021 we've demonstrated how much awareness and revenue can be created using paid social and Google PPC campaigns. The team have full visibility of the ROI, and can now strategically target their attraction marketing budget towards targeted campaigns and start to build insights for the types of campaigns that resonate best with their audience.