James Martin
Head of Strategy & Optimisation
Fact file
Joined: 2010
Likes: football, audiobooks, running, golf, snowboarding.
Dislikes: slow websites, aggressive drivers.
Email: james@semantic.co.uk
Phone: 02380 111 546
James is a deep thinker, and now spends most of his time on strategy and conversion rate optimisation for our clients.
He joined Semantic back in 2010, just as the mobile web was becoming big. His background is in business, having studied business studies at Bournemouth University. He had a passion for the web too, having built many personal websites for games that he was interested in.
He started out as a Support Ninja, before rapidly taking on more responsibility and moving up to run Support. After several years he transitioned more to development and coding, but now sits on the senior team to help with strategy and ongoing business development.
His technical knowledge, combined with strategic thinking makes him the perfect person to be heading up our ongoing conversion rate optimisation plans. This involves user testing, analytics, split testing and data gathering to maximise the effectiveness of client websites. We package this all up into our Momentum plan as an add-on for clients, or as a standalone service for new clients.
If you're struggling to convert your traffic into leads then James is the man to talk to.
