Brand new LEGOLAND® Discovery Centre websites

What we did

We have been hard at work rolling out updated mobile-first websites for the worldwide LEGOLAND® Discovery Centre attractions (currently live in Dallas / Fort Worth and Philadelphia).

We’ve loved working on the sites, and have had a nice note through from Carney, the eCommerce Manager for Merlin in the US.

"We worked with Semantic to completely rebuild our websites for LEGOLAND Discovery Centres and they were a complete pleasure to work with.

The team managed to balance our creative stipulations with best practice UX, with brilliant performance immediately upon launch.

The Semantic team were true partners in this project, and were as invested in ensuring the best results as we were."

- Carney Nir, eCommerce Manager

Thanks to Carney and everyone who helped us during the build.  We’re looking forward to having all of the locations live in the coming months!