The power of psychology

At Semantic, we work hard to understand your customers, and part of that is knowing how people think. Layering psychological principles into key parts of your user journey can help boost your online results.

Of course, this is a large subject. In this guide we aim to wet your appetite with enough ideas that you might go off and read up on them further.

We have split this guide into several key areas:

  • The Lift Model
  • Pricing tactics to read up on
  • Upselling

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Don't forget to check out the other Semantic Website Wins miniguides.