AI reviews & AEO
Your guests aren't just Googling anymore. They're asking ChatGPT or getting Google's AI Overviews to see which attractions to visit - and those tools are picking winners based on how well your website is structured, not how nice it looks.
What is AEO?
Answer Engine Optimisation (AEO) is the practice of structuring your website's content, FAQs, and technical data so that AI tools can accurately read, understand, and confidently recommend your attraction. It's the evolution of SEO - and if your site isn't ready for it, you're already losing ground to competitors who are.
A guest might ask: "What's a good accessible day out near Manchester for a family with a toddler?" The attractions that get recommended aren't necessarily the biggest or best-known - they're the ones whose websites give AI the clearest, most structured answers.
What Our AI & AEO Reviews Cover
- AI search readiness audit - we test how current AI tools perceive your attraction and identify where competitors are being recommended over you
- Structured data & Schema markup - implementing the technical signals AI bots need: opening times, ticket prices, accessibility features, event schedules
- Conversational content review - shifting your copy from keyword-led paragraphs to the natural, question-and-answer format that AI tools favour
- FAQ & knowledge base optimisation - making sure the questions your guests actually ask are answered clearly and prominently on your site
- AI-assisted UX review - using AI tools to analyse session recordings and user flows at scale, identifying booking journey friction faster than any manual review could
This Goes Beyond Google, and Beyond Your Website
Traditional SEO still matters - but it's no longer the whole picture. Visibility in AI-driven tools like Claude, ChatGPT, and Gemini is increasingly where discovery happens, particularly for younger visitors and experience-led searches.
They pull content and trust signals from across the internet, social media and Reddit. Our AEO and AI reviews check to see how your brand is being mentioned on these platforms so that you can maximise your chances of showing up in AI searches.
Get in touch
We're happy to run a preliminary AEO check on your site and show you exactly where you stand. Get in touch and we'll take a look.
