York's Chocolate Story

Fact file

Client: Since 2026

York's Chocolate Story is a multi-award-winning guided tour experience in the heart of York.

It celebrates the city's rich 300-year chocolate heritage from the Rowntrees and Terry's era through to the present day.  Visitors are taken on an immersive journey through York's remarkable confectionery history, with hands-on chocolate making, tasting and the chance to discover the stories behind some of Britain's most beloved sweet brands.

With a busy events programme and a visitor audience drawn from across the UK and beyond, the team now have a modern, easy to manage website that does justice to one of York's most popular and distinctive attractions.

This historic landmark is part of the Continuum Attractions, a major group of attractions brands that migrated their websites to our LOOP Platform.

Read the full case studies over on our LOOP website.