The Real Mary King's Close
Fact file
Client: Since 2026
The Real Mary King's Close has been TripAdvisor's number one visitor attraction in the UK, and recently landed in the top ten attractions on TripAdvisor worldwide. An incredible achievement and a testament to the team's care in delivering a memorable guest experience.
We've visited many attractions, but have never experience anywhere quite like The Real Mary King's Close. Visitors embark on a guided journey through centuries of hidden history, buried beneath Edinburgh's Royal Mile.
The attraction has a worldwide audience and complex offering to bring to life online. With LOOP we were able to do this seamlessly within a centralised website solution for the wider Continuum Group.
This historic landmark is part of the Continuum Attractions, a major group of attractions brands that migrated their websites to our LOOP Platform.
Read the full case studies over on our LOOP website.