User testing & feedback loops
The most valuable insights about your website come from your guests, not your team. When you work with your site every day you stop seeing it the way a first-time visitor does - user testing removes that blind spot, and the right feedback tools keep the insights flowing continuously.
One-off Audits & Reviews
We've been running user testing, surveys and research for attractions since 2010. A structured test will typically cover the full booking journey, using real people matched to your visitor demographics - families, couples, school groups - to surface friction points your internal team would never spot.
What user testing gives you:
- Real problems identified in the booking journey, not assumptions
- Instant qualitative feedback on your value proposition and messaging
- Facts that remove internal debate about what to fix
- AI-assisted analysis of session recordings and heatmaps to find patterns at scale
Get Regular Feedback with LOOP
For LOOP clients, feedback gathering is built into the platform rather than bolted on. Key features include:
- In-built survey and feedback capture - ask the right questions at the right moment in the guest journey, without needing third-party tools
- Help centre & FAQ helpfulness monitoring - track which help articles guests are reading, which questions aren't being answered, and where the gaps are
- Custom Dashboards & Reports - see exactly where guests are dropping out of the process (optional add-ons)
- Session recordings & heatmaps - see how real visitors navigate your site anonymously (via Hotjar add-on)