Choosing LOOP or a Bespoke Build
LOOP by Semantic is constantly developed to help attractions get optimised online solutions that keep pace with technology and guest expectations.
We still support full custom builds when needed, but for most attractions, LOOP delivers a quicker launch, more capability out of the box and more value over the long-term helping you escape the costly rebuild/retainer cycle.
LOOP sites are typically ready in 4 - 8 weeks, and cost around 1/10th of the budget of a similar bespoke build.
✅ Fast implementation (typically 4–8 weeks)✅ 50+ modules, tailor-made for attractions ✅ CMS and layouts ready from day one ✅ Predictable monthly/yearly cost ✅ Roadmap driven by industry challenges ✅ Hosting, support, patches & maintenance included ✅ Regular core releases and feature updates ✅ Reduced risk - no long spec or discovery phase ✅ Easy onboarding for your team ✅ Easy content population and best-practice designs 🧩 Add-ons for e-commerce, SEO and analytics ❌ Full bespoke feature flexibility / integrations
Bespoke builds give you unlimited freedom for features and integrations, but that takes time, management and budget.
✅ Full custom coding, design or integration flexibility 🧩 Typically £40k+ build budget + integrations 🧩 Any integration or custom coding is possible (depending on budget) 🧩 An agency that's dedicated to the attractions industry ⚠️ More hands on and time consuming for marketers ⚠️ Ongoing hosting / maintenance / dev costs ❌ No regular updates included ❌ No documentation / user guide ❌ Hard for attractions to keep pace with tech shifts
Not sure where to start?
We can take you through both options and make sure you get the best website for your attraction.
Drop us a line for a free website review and discovery call.