Privacy & cookies

Please note that we do not store or manage data for clients for marketing purposes. To unsubscribe from client emails you will need to follow the links in their marketing messages - we have no access to this data.

Thanks for understanding.

Who We Are

Semantic Ltd (“Semantic”, “we”, “us”) provides digital consultancy, website development and the LOOP guest experience platform for visitor attractions, museums and tourism brands.

Registered office:
2 Venture Road
Southampton Science Park
Southampton
SO16 7NP
United Kingdom

Website: www.semantic.co.uk

We are the data controller for the purposes of UK GDPR.

If you have any questions, please contact us.

⸻

What Data We Collect

We collect and process business contact data only. This may include:
• Name
• Job title
• Company name
• Business email address
• Business phone number
• LinkedIn profile
• Event attendance information
• Information submitted via our website

We do not intentionally collect special category personal data.

Website Analytics
We use analytics tools to understand how our website is used. This may include anonymised IP address, device type, browser type and pages visited. This information does not directly identify individuals.

⸻

How and Why We Use Your Data

We process business contact data for the following purposes:
• Responding to enquiries
• Delivering contracted services
• Managing client relationships
• Industry networking
• Following up after events or conferences
• B2B marketing of relevant services
• Maintaining our CRM system

Lawful Basis
Under UK GDPR, we rely on:

Legitimate Interest
To market our services to relevant professionals within the visitor attraction and tourism sector, and to maintain industry relationships.

Contract
Where processing is necessary to deliver services to clients or suppliers.

Legal Obligation
Where required for accounting, tax or regulatory purposes.

You may object to marketing communications at any time.

⸻

Marketing Communications

We may contact you where:
• You have enquired about our services
• You have met us at an industry event
• We believe our services are relevant to your professional role

All marketing emails include an unsubscribe option.

We do not sell personal data or share it with third parties for their own marketing.

⸻

Data Processing for Clients

Where we provide website or digital services, we may act as a data processor on behalf of clients under contract.

We do not control client marketing databases.

Any limited personal data provided for support or debugging purposes is deleted once no longer required.

⸻

Systems We Use

We use secure third-party systems to operate our business, which may include:
• CRM platforms (e.g. Pipedrive)
• Email marketing platforms
• Cloud storage providers
• Website hosting providers
• Analytics tools
• AI-assisted tools used for structuring data and drafting content

Where data is transferred outside the UK, appropriate safeguards such as Standard Contractual Clauses are used.

⸻

AI Tools

We may use AI tools to assist with data structuring, research support or content drafting.

Where personal data is processed using AI tools:
• We limit this to business contact data
• We use secure platforms
• We disable model training where possible
• We maintain appropriate safeguards

AI tools act as service providers and do not independently determine how your data is used.

⸻

Data Retention

We retain business contact data only for as long as reasonably necessary to:
• Maintain relevant business relationships
• Comply with legal obligations
• Support legitimate business interests

We periodically review and clean CRM records.

⸻

Your Rights

Under UK GDPR, you have the right to:
• Access your data
• Correct inaccurate data
• Request erasure (where applicable)
• Restrict processing
• Object to processing
• Complain to the Information Commissioner’s Office (ICO)

To exercise your rights please contact us.

ICO website: https://ico.org.uk

⸻

Cookies

We use cookies and similar technologies to improve website performance and understand usage.

You can manage cookie preferences via your browser settings.

⸻

Changes

We may update this policy from time to time. The latest version will always appear on this page.