18 years working with Chessington
One of our core values at Semantic is building long term relationships. We are extremely proud that this year marks 18 years working with Chessington World of Adventures Resort.
Every strong relationship is built on trust, honesty and communication and we're delighted to have been a key business partner to one of Britain's biggest theme parks since 2002.
Resort Growth
During our time working with Chessington, the scale and scope of the attraction has grown dramatically. Our challenge has always been to incorporate and communicate these changes, keep improving performance and meet the changing technical requirements of the modern web.
Over the years, we have helped with:
- The introduction of online tickets sales
- The addition of Resort Hotel functionality
- Inclusion of the SEA LIFE brand
- Support for mobile/tablet browsing
- Attraction launches and micro sites
- Queue information systems
- Conversation rate optimisation
- Search engine optimisation
- Bespoke business systems
‘Room on the Broom’ launch
In 2019, Chessington launched a new spellbinding adventure, ‘Room on the Broom - A Magical Journey’.
With clever use of responsive animation techniques, in combination with the fantastic ‘Room on the Broom‘ character artwork, we designed and built an immersive microsite to help bring the new attraction to life online.
Room on the Broom is © 1999, 2001 & TM Julia Donaldson & Axel Scheffler. Licensed by Magic Light Pictures Ltd. © Orange Eyes Ltd. 2009 & 2012.
Bespoke queue time system
To improve the ‘on the day’ guest experience we developed a bespoke queue time system that allows the operations team to update ride availability status and queue times in real time.
Not only does this system drive live updates on the website, it also feeds the Chessington app and queue time status boards at the resort.
“I have always had nothing but incredibly positive feedback from the team here about Semantic and how you have given Chessington excellent service over the years.”
Joanna Teasdale (Marketing Director)
Chessington World of Adventures Resort
Ticket page testing & optimisation
Having worked in web design for so long, we think we have good idea what does and doesn't work. But that should only ever be the starting point. We believe that if you're not testing, you're guessing - that's why we always test our assumptions.
We've been running experiments for Chessington for the past 4 years, resulting in some impressive incremental revenue gains. We employ a variety of techniques, from hard data analysis to 'real world' user testing. Sometimes the simplest user interface changes can bring surprisingly large performance improvements.
‘The Gruffalo’ ride launch
2017 was a big year for the resort, as ‘The Gruffalo River Ride Adventure’ opened, replacing the iconic and much-loved ‘Bubbleworks’ ride.
It was our task to ensure that Chessington's online presence did justice to this fantastic brand addition. We designed a new themed website for the attraction, including a walking Gruffalo and animated boat!
© 1999 & TM Julia Donaldson & Axel Scheffler. Licensed by Magic Light Pictures Ltd.
“Semantic has felt like an integral part of the team for many years. The level of service and attention to detail is impressive and I feel like I can always call on them for help. They love a challenge, and the speed with what they can deliver is remarkable!”
Leah Hill (Head of Marketing)
Chessington World of Adventures Resort