The Silverstone Experience

Silverstone Interactive Museum

We helped with the website, design and CMS implementation.

Fact file

Client: Since 2019

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Silverstone Interactive Museum is a great family attraction, based at the heart of the legendary race track.  It's packed full of interactive displays, artifacts and unique memorabilia and fuses together video, effects and fascinating displays to bring the history of British Motor Racing to life. 

The attraction is housed in a restored World War II hangar, and boasts a unique collection of cars, bikes and collectable items from over 70 years of motorsport.  The building is also home to the British Racing Driver's Club archives.

We are excited to be part of the Silverstone Interactive Museum journey.  They have some interesting unique challenges online, and it's been great to bring the attraction to life and drive advanced bookings online.

In 2023, we were thrilled for the museum to migrate across to our new LOOP website platform for attractions.  This gave them an optimised new website in a matter of weeks, with all the capabilities of their previous site and more.  

"The site is stunning, great customer journey and it clearly communicates our compelling offer"
Sally - CEO at Silverstone Interactive Museum