Semantic partners Yorkshire Wildlife Park for Website Launch

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Commercial Director

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Semantic partners with Yorkshire Wildlife Park to improve the Customer Experience.

A new enhanced website design, featuring multiple, linked attractions and a slick online booking journey has been launched following Yorkshire Wildlife Park’s reopening following the Covid-19 lockdown. 

Semantic is delighted to announce its collaboration with YWP in delivering a redesigned and optimised website at one of the UK’s top Wildlife Parks. Have a look for yourself -

The redevelopment of their digital presence is a part of YWP's ongoing strategic plans to provide better customer service and experiences to lovers of wildlife adventure around the globe, as they enjoy a very successful summer season. 

The park is built on a 400 acre site and has continually reinvested, this year seeing the opening of the Yorkshire Hive, a Shopping, Dining and Entertainment extravaganza at the entrance of the park with a hotel to follow in 2022. 

The goal of the project was to build a single platform site that sells a world class wildlife attraction and resolves the issues they faced with the old site. 

Previous Challenges 

  • Hard to update by YWP staff 
  • Complex to navigate 
  • Unreliable with lengthy down time 
  • Unreflective of the YWP brand 

The new Wildlife Park and Hive site feature a new highly engaging, mobile first design, characterised by a seamless integration to the Access Gamma ticketing system, for memberships, day tickets and booking experiences. Integrations extend to merchandise, adoptions, events and food & beverage offerings. 

The booking process is also characterized by multi brand upsells and checkout facility.

The site has been optimised to drive conversion rates and increase customer satisfaction, all from a mobile-first perspective. Semantic is also helping with continuous improvements, qualitative and quantitative reporting and ongoing improvements and extensions to the integration with Access Gamma. 

“What we have delivered is a brand new website with a highly efficient and user friendly content management system (based on Umbraco CMS). Elegant and deeply themed design helps visitors find the information they are looking for - fast - Easy to follow navigation, Search and Filter, Park Map, FAQ’s, Members Only area, and clear calls to action make the new site a significant step forward and has helped Yorkshire level up the digital and on site experiences.” concludes Neil Lewin, owner of Semantic. 

"The team at Semantic have been amazing throughout this project, from all here at YWP thank you so much. The project was delayed for a number of reasons, mainly Covid but it's great to see our amazing new site live and bookings flooding in. I can’t wait to start on phase 2!" enthused Linsi Blakemanat, project lead at YWP. 

The tourism industry has been one of the hardest-hit by the Covid-19 pandemic, so its been essential to assist with flexible budgeting and payment options and retained services to keep Yorkshire Wildlife Park ahead of the pack! 

The first 60 days since reopening have been hugely successful for both YWP and the new website with millions of £’s in revenue taken in the first 6 weeks. Fine tuning will be ongoing as Yorkshire Wildlife Park continues to raise the bar in integrated website design. 


Yorkshire Wildlife Park: Who are we? 

Located in Doncaster, South Yorkshire (England), and boasting nearly 400 animals and 70 individual species, Yorkshire Wildlife Park is one of the UK's foremost attraction venues with over 750,000 visitors per annum. Many of its animals are either threatened or endangered and YWP collaborates with charities to help the conservation of endangered species in the wild and in captivity. Its sustainability responsibilities help set it apart from its peers. Worthy of note is its successful rescue of 13 African lions from a Romanian zoo in February 2010.

Semantic: Who We Are? 

A digital agency focused on bringing visitor attractions to life online, and using data to drive results. We’re based in Southampton, UK and offer strategy, design, development, SEO, PPC and other campaign management. Our experience with visitor engagement and the essential integration of Booking, Retail and other transactional systems, stands us apart from your average agency. 

In the post covid world as many visitor attractions move from stoneage to phoneage , we are your digital partners to trust and inspire……..get in touch!