Bombshell: Semantic makes a mistake

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Something interesting happened a couple of days ago… we made a mistake.

Wooah there Nellie, the mistake isn’t the interesting bit. Of course we make the odd mistake, being human, but in this case even the mistake turned out cool. Here’s what happened…

We sent out an email campaign for a client, to 40,000 people, and half of those emails had NO SUBJECT LINE. Balls!

Now, here’s the interesting thing. 10% more people opened the blank email than the one with the carefully crafted marketing headline. 

What do you make of that?