All in a good cause - new systems for Marwell Wildlife
15 July 2009
It's an uncomfortable fact that web sites very often get rubbish at the very point that users need them most.Sound familiar? You've visited a site, decided to buy the book/trip/ticket/teddy bear... and are then dropped into an alien website for the transaction. You know the signs; poor design, bad layout & confusing instructions. You're not in Kansas anymore.
We hate that... and so do the bank balances of our clients. The drop-out rate from poorly designed systems is huge... and once a sale is gone it's very likely gone for good. You can blame Google... but you know it isn't their fault.
Designing human transactions
This is why we are so proud of our recent work with Marwell Wildlife. When they asked us to build online systems for Donations, Animal Adoptions and Annual Passes... we were thrilled. Here was an opportunity to show what we could do.
Designing with actual humans in mind...
Take a look, for example, at donations.
We designed a simple process that was attractive, easy-to-use and fitted with the brand.
It's not rocket science, but it's harder than it looks. Otherwise everyone would be doing it.
Posted by Nick Warren at 2:59 PM
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