26 October 2009
What's the difference between marketing and branding? As I've said before the best explanation of branding is that it is like a well-made bell... no matter where you hit it, the note sounds the same.Mike brought in a great example of this today, a packet of Pork & Pickle pies from Pork Farms.
On the back of the packet, after all the usual marketing messages we find the following.
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Where to put these pies (apart from your stomach!)
Fridge, good. Airing cupboard, bad.
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Serving
Remove pies from fridge; wait 15 agonisingly long minutes; eat.
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How was it for you?
If these pies are in anything other than great shape, and you're less than delighted, don't make allowances or excuses for it. Tell our horrified customer service department when and where you bought it...
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Isn't that great! Of course the real test would be if you actually rang up the Customer Service department. Would they be allowed to show the same kind of personality? We hope so...
Posted by Nick Warren at 9:42 AM
