05 June 2008
Five thousand, eight-hundred and sixty-one is the number of people who have viewed our most dangerous water-pistol in the world video on YouTube. That's about fifty times more than our other most viewed video. What's going on?For some reason Water Pistol has tipped... it's broken out of our control and got out into the world. It's left home, and is out there in the world spreading a message. The fact that it's a pretty dumb message matters not at all. The only thing that matters is that people have been showing it to other people.
The four second video is about as ludicrous and unprofessional as a special effect video could be... but here's the thing. The web doesn't reward slick professionalism (necessarily)... it just rewards things worth spreading. Water Pistol is a dumb thing we did years ago for fun... and now it's put Semantic in front of five thousand pairs of eyes.
For more information on this you might want to read just about anything written by Seth Godin in the last ten years. As usual he was way way ahead of anyone else.
Update
13th June, 2008: 8,048 views
Another Update
26th June, 2008: 17,202 views
Yet Another Update
3rd July, 2008: 24,771
Yet Another Update
21st July, 2008: 51,170
Posted by Nick Warren at 7:10 PM
