Blog > "Insourcing" - because we don't really sell web design

19 May 2008


Conventional wisdom has it that there is a tidal flow of skilled jobs from the expensive West to an army of inexpensive graduates in the East... and that as a result a lot of us in the technology sector are going to hell in a hand cart.


I can't speak for others, but at the moment this isn't affecting Semantic... indeed recently something rather surprising happened. We were approached by a company based in India who are unsatisfied with the assistance they have been getting from local developers. Economic realities aside they have seen our work and are extremely keen to work with us. I guess they recognise the true cost of cheap web design.

I have no idea whether we will end up working with them, but it has made me think about what it is we offer at Semantic. Of course we develop web sites... but we don't really sell web sites. What we are selling is the thinking, the strategy, the design... the nouse! Our success is all about the soft stuff.

Which is why, perhaps, a company based in the capital of tech outsourcing may soon be outsourcing to us.

Posted by Nick Warren at 7:29 AM

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