21 April 2008
Ever since we started Semantic, way back when, our clients have enjoyed an implicit guarantee. Now, just to be clear, we are making it explicit. Here it is: "If we don't make you smile, you don't pay".This simple position has always made perfect sense to us, both as business strategy and point of principle. It's a decency thing. We ask our clients to invest healthy chunks of money in us and our ideas... and often this investment is a leap of faith.
Because of that it's always seemed reasonable to us, not to mention good business sense, to give people a bridge back if, for whatever reason, the leap doesn't work out.
We only want happy clients, and we'll do everything we can to make that happen. But if, in the end, it doesn't work out we'll bow out with a handshake.
No invoice, no hard feelings.
Posted by Nick Warren at 2:41 PM
