"Brilliant work"
16 November 2007
"Brilliant work, I’m so happy to be a Semantic customer!"Simon Ward, CEO of Airkix, on the Santa homepage I mentioned yesterday.
Posted by Nick Warren at 2:50 PM
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Drawn Part - latest
Here, for those of you with more time than work... is our latest "Drawn Apart" creation.
In case you are wondering I am also detecting the pattern here... most of these pics do seem to involve someone tunnelling out!
Posted by Nick Warren at 11:00 AM
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Where does the snow fall upwards?
15 November 2007
Just a quickie! We've created a little piece of animation that I'd like to share. Like all great solutions the idea is very simple but it completely encapsulates what makes our client, Airkix, so unusual.
Note. The Santa in question came to us as a still photograph. It's amazing how much life and fun a little bit of clever animation can deliver. Well done Mike. Great work
Posted by Nick Warren at 4:43 PM
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Something different this Christmas...
14 November 2007
This year Warwick Castle is having itself a good old-fashioned Victorian Christmas. So how do you take a classic Victorian style illustration and make it work online... goodness knows, but here's what we did :-)www.warwick-castle.com/christmas
And just in case we haven't mentioned it before... working for Warwick Castle is cool. History is cool. We love it.
Posted by Nick Warren at 2:19 PM
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The Power of Words
05 November 2007
Yesterday I had reason to go to the same store twice, buying things each time. Same store, but different times and different cashiers.
As the first transaction completed the cashier asked me whether I'd like to go on their mailing list to "receive news, offers and discounts". It was easy to say "no". She shrugged... I imagine she was used to it.
An hour later, at exactly the same till, a different cashier asked me, whether I'd like to "save 20% off my next purchase?".
Now that's a much trickier question to say "no" to... I did decline (as a matter of fact) but not without feeling a fool, and I'm willing to bet a rare Steak Dinner that the second cashier closes four or five times as many registrations as her colleague.
Words matter... lest we forget.
Posted by Nick Warren at 3:04 PM
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