05 November 2007
Yesterday I had reason to go to the same store twice, buying things each time. Same store, but different times and different cashiers.
As the first transaction completed the cashier asked me whether I'd like to go on their mailing list to "receive news, offers and discounts". It was easy to say "no". She shrugged... I imagine she was used to it.
An hour later, at exactly the same till, a different cashier asked me, whether I'd like to "save 20% off my next purchase?".
Now that's a much trickier question to say "no" to... I did decline (as a matter of fact) but not without feeling a fool, and I'm willing to bet a rare Steak Dinner that the second cashier closes four or five times as many registrations as her colleague.
Words matter... lest we forget.
Posted by Nick Warren at 3:04 PM
