01 October 2007
We were having a discussion last week about the Semantic identity, web site design, and how it might evolve. Generally I favour bright happy colours but we do have to accept that design-wise these are miles away from the muted minimalism of "cool" design.Disclaimer: I love cool, minimal design as much as the next iPod toting Apple fan-boy, and I dislike complexity for it's own sake. But... sorry, I have a problem with "cool" in relation to Semantic, and last week I worked out what it is.
Cool people never seem to have much fun.
They seem, to me, too knowing... too cynical, too much a part of their "costume". The essence of coolness is to not be moved by anything that isn't also cool. Check out your local teenager for details... although at least they will grow out of it.
At Semantic we aim to have a lot of fun, and we talk to anyone. Sure, we happily do cool design for Clients whenever it is the best solution for them, but that isn't who we are. Who wants to be cool when you can have fun instead?
Posted by Nick Warren at 2:03 PM
