Blog > Sprouts and logos

06 June 2007

I hated sprouts when I was a kid, and then something strange happened. Overnight I began to love their sheer awfulness. There is nothing else, anywhere, that tastes even remotely like a sprout. They sit next to all the other perfectly behaved vegetables, waiting to rip out your taste buds and stuff them down your neck. They are utterly unapologetic... they literally make my wife sick.


And there's something else. Sprouts don't leave many people on the fence, they are right up there with Marmite and Margaret Thatcher, loved or hated. And, whether you love them or hate them, you know them.

On Monday the 2012 Olympic Committee launched their new brand, and almost everyone seems to hate it. As of this moment 32,833 have signed a petition to get it struck from the face of the earth.

I think it may be a sprout.

Posted by Nick Warren at 6:34 AM

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