Blog > Is Business War?

29 March 2007

The UK's version of The Apprentice was back last night, complete with another platoon of 'interviewees' ready to slash and burn their way to the ulitmate prize - a year working for the UK's grumpiest man.

I have mixed feelings about this. On the positive side anything that teaches and inspires people about business is a GOOD THING. The Apprentice rightly focusses on the basics; providing what people want, when they want it, and at a price that makes sense for both parties.

But then there's the other side. The side that makes business people look like pig-headed, self-absorbed morons*. The interviewees are UP-FOR-IT by God. They are WINNERS, they were BORN TO WIN and for the next few weeks we get to watch them WIN-AT-ANY-COST!

I realise, by the way, that this is entertainment, and not great art. I also understand that watching people work sensibly together towards a common goal would be stupefyingly dull television.

But I also think it's important to note that in my experience, business is not war. Neither is it lots of people shouting at each other and going off in a strop. The program fosters a general perception that is quite wrong, in my view. It implies that for someone to win, somebody has to lose.

Of course the best businesses, in a very real sense, are about everyone winning. No doubt Sir Alan would hate Semantic... but then he never looks like he's having much fun, does he?


*Not the first word that came to mind.

Posted by Nick Warren at 4:18 PM

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