22 March 2007
I picked up a copy of The Big Issue in London yesterday. This is unusual, as I rarely go anywhere without at least a couple of books to read. Actually yesterday was no exception*, but the seller had a pitch that was difficult to ignore.He stood like a statue on one leg, head down and right arm (with magazine) thrust out ahead of him. He looked like a cross between a relay racer and a hood ornament. He didn't move... didn't look at the passers-by... didn't do anything except make the magazine he was holding look like the most important thing in the world. And, most importantly, made some of us walking down The Strand smile :-)
Smiles, as I have said before, are worth a lot. I met with two new potential clients today. Each of them is trying to solve a pressing problem, and each of them is talking to a number of agencies as well as ourselves. At this stage I have no idea whether we will get the work, but I can say that both the meetings were relaxed, friendly and included a fair bit of laughing. And that, in my experience, is a good sign.
Smile's make a difference... whether you are selling a major web development or a copy of the Big Issue.
* "The Naming of the Dead" by Ian Rankin, and "Whatever You Think, Think The Opposite" by Paul Arden... since you ask.
Posted by Nick Warren at 8:19 AM
