27 September 2006
A couple of cool things happened today, and it made me think about the advantages of our emphasis on quality of service, whoever we are working with.The first cool thing was a trip to see a new potential client. I won't name them for obvious reasons... but suffice to say that they would be a fantastic client for us, good folks with a genuinely fascinating business who it would be a pleasure to work with.
However, one of the issues that concerned them was that we would somehow see them as a 'small' client... not as important as some of the others. And this tied in with a discussion about references. They had asked us to supply a single reference, but `i wanted to make the point that that they were welcome to contact any of our clients, big or small... because I believe they'd get the same message from any of them... "Semantic are great guys to work with".
A while ago I wrote about the benefits of being nice to everyone, be they prince or pauper. I guess this is an addendum to that rule... do your best work for everyone, whether they be an international publishing company, or a start-up down the road. Because one day you get to say, in a meeting, that all your clients are potential referees... and that my friends is a pretty Cool Thing.
Posted by Nick Warren at 3:03 PM
