03 August 2006
Yesterday I reprised a blog post from March 05 discussing the sad news that one of our favourite clients was leaving her job and moving on to pastures new. (See Breaking Up Is Hard To Do.)In the post I predicted that we would lose the account to an agency preferred by her replacement, and we did. This happens sometimes and there is nothing much to be done about it... and in this case we lost a huge Client that put Semantic's name in front of thousands of people from around the world.
So why am I smiling as I write this?
Here's why. In the 'Breaking Up' post I also talked about the potential upside... about the way in which clients moving jobs tends to spread the Semantic meme into new companies... that eventually turn into new opportunities for us.
And yesterday that happened.
We went out for a very pleasant lunch with our ex-client, who, it turns out, begins a new job on Monday as the Marketing Manager for a specialist financial services firm... and a new web site is high on her to do list.
Of course I am still sad that we didn't hang on to the original client, but that's life. What's more important (to me) is how the relationships we build with clients work for us over the long term.
Good luck on Monday, Karen!
Posted by Nick Warren at 8:32 AM
