23 April 2006
Big news yesterday, broadband finally reached the mainstream in the UK. I know because I spent most of the afternoon getting it sorted for my mum.Let me explain MumTech, my unofficial standard for mainstream technology adoption. It's simple... if my Mum buys into a technology, it's mainstream.
My mum (a retired music teacher) will be 63 this year... she is not a technophobe, she is not a tech lover... but she will buy in at the point where perceived benefits outweigh perceived costs. Thus:
1999: Internet
2000: Colour Injet Printer
2001: Mobile phone
2004: Freeview
2004: Digital camera
2005: DVD
And now in 2006, Broadband. She's fed up of waiting until gone 6pm to surf the net :-)
So that's it. We been hearing for a while now how well Broadband adoption has been going in the UK, but now it's officially mainstream. The MumTech Standard says so.
Incidentally, you can also use MumTech as a barometer for other things. Just after Christmas I spent a dusty day clearing out her garage. At the end of the day we were staring at what was basically a big pile of junk.
"Maybe I should ebay it" said Mum. That's mainstream.
Posted by Nick Warren at 7:00 AM
