13 March 2006
Recently we worked with Laura Brown and the excellent team at the Blue Planet Aquarium. Their new site went live earlier in the year and as is my way I asked for some comments on how we did. I won't publish the whole thing to save our blushes, but here is part of their response:-------------------------------
"One of the major marketing projects for 2006 was to implement a brand new website together with an online booking facility.
After an initial and very friendly conversation with Nick Warren we set up a meeting to discuss our web needs. Very quickly we knew that we would be perfectly safe handing this project over to Semantic. Throughout every stage Nick and his team were there to guide, advise and react very quickly to last minute changes or additions!
Semantic made the project run effortlessly and I felt totally at ease leaving such a project in their very professional hands. The team are always on hand to help and are such a friendly bunch that I would recommend them to anyone. I am pleased to have them as an extension to our marketing department."
Laura Brown, Marketing & PR Manager
Blue Planet Aquarium
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Obviously this is all music to my ears, but it is the last sentence that really makes me smile. Semantic's peculiar business model relies on becoming part of the team. We work hard at that. We want that trust and that responsibility... otherwise we are just one of those other guys, chewing through clients so fast they need a sales team to keep business coming in.
There is a moment in any great relationship when the Client starts saying 'we' instead of 'you'. That's the 'partnership moment'... and it happened early on with the good folks at Blue Planet.
Posted by Nick Warren at 6:00 PM
