04 February 2006
Last night we played to lose.As I mentioned last week, Semantic was the Official Sponsor of the (ahem) Semantic Hurdles at a fund-raising evening my son's school held yesterday.
It was great fun, and in return for sponsoring the race we got to show a few slides about what we do and for whom. This was all fine with me, although I was again reminded of just why advertising is not really for us. (This all plays into the whole 'Is advertising dead?' thread, about which I have not forgotten).
It was the classic example of why traditional advertising is just not subtle enough to communicate the Semantic message. But that was okay, I was glad to be able to contribute.
In fact the basic goodness of that feeling has reminded me of something I was thinking about last year when we were talking with Starlight, that I should set up some kind of gift fund. Maybe we can spread our success around some...
Wendy and I also bought a horse in the Semantic race. It fell at the third :-)
Posted by Nick Warren at 2:18 PM
