05 February 2006
Back in June last year Seth Godin wrote a post on his blog called Small is the new big. It was pure Semantic. In fact it's very similar to a piece I wrote for Business 2.0* magazine years ago.I'm not saying I pre-dated Godin with this stuff, because I don't know, and because in many ways it's kind of obvious. But it is cool that I covered much the same ground as him, particularly as I now hear he is using the post to introduce his next book. Read the post if you have a moment... it gets right to the heart of why Semantic works.
As an aside...
As well as being being creative and interesting Godin is a nice guy. A few years ago when I was talking with the Sunday Times about writing something I sent him a 'fancy a chat' email, to which he quickly and affirmatively replied. The Sunday Times weren't interested (their loss), but it left a cool impression.
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*Actually it might have been Internet Works magazine, honestly I can't remember.
Posted by Nick Warren at 2:24 PM
